Spring Conference
Retention Retention Retention
Friday, May 23, 2008
11 CFMP credits
Why is it that a retention strategy is quite possibly the most under utilized marketing tactic in banking? Every bank wants to retain customers, but precious few have successfully identified how to do it. This conference explored different ways to keep you customer base intact.
Conference Location:
Westin Hotel
One West Exchange Street
Providence, RI
Phone: (401) 598-8000
www.Westin.com/Providence
| Conference Schedule |
| Morning Schedule: |
| 8:00 – 8:45 |
Registration, Coffee and Networking with Exhibitors |
| 8:45 – 9:00 |
Welcome Remarks
Terry McLaughlin – President |
| 9:00 – 10:15 |
Morning Keynote
Jay Kassing
President, Marquis |
| 10:15 – 11:00 |
Break and Networking with Exhibitors |
| 11:00 – 12:00 |
Breakout sessions (2)
Breakout #1
Beth Goldstein
Marketing Edge Consulting Group
Breakout #2
George Motley
Quantisis Research
|
| Afternoon Schedule: |
| 12:00 – 1:00 |
Lunch and Networking with exhibitors |
| 1:00 – 2:00 |
Breakouts repeated |
| 2:00 – 2:15 |
Break and Networking with exhibitors |
| 2:15 – 3:15 |
Afternoon Keynote
Scott Zimmerman
Platinum Rule Group LLC |
| 3:15 |
Closing Remarks & Giveaway Drawings |
|
|
| Fundamentals of Bank Marketing |
| 9:00 – 3:15 |
Phil Hudson –
Aspen Consulting Group, Inc. |
